Research on Innovation and Upgrading Path of Huizhou 
Coastal Tourism Industry Driven by Digital Economy

Siying Mo; Zhiping Ye

doi:10.70711/neet.v3i10.8006

Research on Innovation and Upgrading Path of Huizhou Coastal Tourism Industry Driven by Digital Economy

Siying Mo, Zhiping Ye

Abstract

The digital economy reshapes coastal tourism's ecosystem via big data, IoT, and AI, enabling intelligent resource management,
boosting industrial value and competitiveness. This paper proposes that Huizhou's coastal tourism should promote the integration and innovation of business formats, optimize tourism service experience, strengthen overall planning and optimize the industrial spatial layout and
strengthen talent training. The study supports Huizhou's digital transformation and offers references for small and medium-sized cities.

Keywords

Digital Economy; Coastal Tourism; Industrial Innovation; Upgrading Path

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DOI: http://dx.doi.org/10.70711/neet.v3i10.8006

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