Diversified Dissemination of Outstanding Traditional 
Chinese Culture in the Context of New Media

Rui Wang

doi:10.70711/neet.v3i10.8014

Diversified Dissemination of Outstanding Traditional Chinese Culture in the Context of New Media

Rui Wang

Abstract

With the rapid advancement of new media technologies, the dissemination ecosystem of China's traditional culture is undergoing
profound transformation. This paper examines the contemporary challenges faced by China's outstanding traditional culture within the new
media landscape. Building upon this analysis, it explores optimal dissemination pathways for this heritage across three dimensions: content,
technology, and mechanisms. The research aims to provide theoretical foundations and practical insights for safeguarding cultural foundations
and advancing cultural inheritance and innovation in the digital age.

Keywords

New Media; China's Outstanding Traditional Culture; Diversified Communication Channels

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References

[1] Qian Wan. Optimisation Strategies for the Dissemination Effectiveness of China's Outstanding Traditional Culture [J]. Journalism and

Culture Development, 2024, (23): 17-19.

[2] Mingyue Wu. Empowering the Dissemination of China's Outstanding Traditional Culture through New Media [J]. Central Plains Literature, 2024, (46): 15-17.

[3] Qishuai Xie. New Media Facilitating the Dissemination and Innovation of Traditional Culture [J]. China Press Industry, 2024, (20): 182-

183.

DOI: http://dx.doi.org/10.70711/neet.v3i10.8014

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