A Study on Optimization Strategies for Cultural Representation in Primary School English Textbooks: The Case of the PEP Edition
Abstract
This study analyzes the cultural representation in China's widely used PEP primary school English textbooks (Grades 3-6). Employing a three-dimensional framework (cultural geography, types, and presentation modes) and content analysis, it examines the selection and
portrayal of cultural content. Findings reveal a "Sino-Western binary" dominance, with balanced Chinese and English-speaking cultures but
inadequate representation of other world cultures. Content emphasizes concrete "small c culture" (food, sports) over deeper "big C culture"
(literature, arts). While multimodal presentation is prevalent, strategies differ across cultures, potentially affecting student perception. The
study proposes optimizing content for greater diversity and depth, innovating multimodal design for better synergy, and strengthening teacher
support and evaluation mechanisms to enhance the textbooks' cultural educational function.
portrayal of cultural content. Findings reveal a "Sino-Western binary" dominance, with balanced Chinese and English-speaking cultures but
inadequate representation of other world cultures. Content emphasizes concrete "small c culture" (food, sports) over deeper "big C culture"
(literature, arts). While multimodal presentation is prevalent, strategies differ across cultures, potentially affecting student perception. The
study proposes optimizing content for greater diversity and depth, innovating multimodal design for better synergy, and strengthening teacher
support and evaluation mechanisms to enhance the textbooks' cultural educational function.
Keywords
Primary School English Textbooks; Cultural Representation; Cultural Diversity; Multimodality; Optimization Strategies
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[4] Ministry of Education of the People's Republic of China. (2021). Guidelines for Integrating Excellent Traditional Chinese Culture into
Primary and Secondary School Curriculum and Textbooks. Beijing: People's Education Press.
DOI: http://dx.doi.org/10.70711/neet.v4i1.8510
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