Research on the Cultivation Model of Art Talents in Colleges and Universities from the Perspective of Cultural Marketing
Abstract
The booming cultural industry has driven an upgraded market demand for art professionals, revealing the limitations of traditional
training models. This paper focuses on the core competency requirements for talent in this context, analyzing them from three aspects: professional skills, cross-disciplinary innovation, and resource integration. It also establishes three major training models: integration of industry,
academia, and research; curriculum integration; and industry collaboration. This aims to provide practical guidance for universities to optimize the training system for art talent, help professionals meet market demands, promote the commercialization of artistic achievements, and
facilitate the high-quality development of the cultural industry.
training models. This paper focuses on the core competency requirements for talent in this context, analyzing them from three aspects: professional skills, cross-disciplinary innovation, and resource integration. It also establishes three major training models: integration of industry,
academia, and research; curriculum integration; and industry collaboration. This aims to provide practical guidance for universities to optimize the training system for art talent, help professionals meet market demands, promote the commercialization of artistic achievements, and
facilitate the high-quality development of the cultural industry.
Keywords
Cultural marketing; Art talent in higher education; Training models; Core competencies; Integration of industry, academia, and research
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PDFReferences
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[3] Zhao Yaping. Research on Improving Marketing Ability of Talents in Cultural and Creative Industries in Colleges and Universities in
the Context of Digitalization [J]. Industrial Innovation Research, 2024, (19): 181-183.
DOI: http://dx.doi.org/10.70711/neet.v4i1.8524
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