The Double-Edged Sword Role of the Zeigarnik Effect in 
Short Video Addiction: An Empirical Study on a Medical 
University

Dong Xiuli; Naveed Muhammad; Asimul Haq; Zhao Wensen; Wang Ruoxuan; Jiang Jigang*

doi:10.70711/neet.v4i3.8957

The Double-Edged Sword Role of the Zeigarnik Effect in Short Video Addiction: An Empirical Study on a Medical University

Dong Xiuli, Naveed Muhammad, Asimul Haq, Zhao Wensen, Wang Ruoxuan, Jiang Jigang*

Abstract

Short videos have become a core medium for medical undergraduates' daily information acquisition and entertainment. This study
surveyed 468 medical undergraduates via convenience sampling, analyzing 392 valid data with SPSS 26.0. The Zeigarnik Effect is found to
be the core psychological driver of short video addiction, while its positive potential can be converted into teaching support through cognitive
and behavioral guidance, thereby empowering the cultivation of medical undergraduates' digital health literacy.

Keywords

Zeigarnik Effect; Short Video Addiction; Information Cocoon; Limited Self-Control; Digital Health Literacy

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References

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DOI: http://dx.doi.org/10.70711/neet.v4i3.8957

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