Research on the Competency Model for Cultivating Fashion Marketing Talents Based on Social Media Data

Abstract

Against the backdrop of the digital economy and social media deeply reshaping the fashion industry, this paper explores how to
integrate social media data analysis with fashion marketing talent development systems. By analyzing the intrinsic connections between the
two, the study constructs a competency model centered on data insights, content storytelling, and community management, and proposes a
comprehensive development path that includes curriculum innovation, industry-education collaboration, and dynamic assessment. The goal is
to provide theoretical references and practical frameworks for fashion marketing education to adapt to the data-driven era.