Research on the Cooperation Model Between China's Cross-border E-commerce and Kaspi Payment under the Background of the Belt and Road Initiative

Abstract

Driven by the Belt and Road Initiative, digital payment system collaboration between Chinese cross-border e-commerce companies
and Kazakhstan has become a crucial tool for promoting the digitalization of bilateral trade. This paper examines the collaboration models,
advantages, and challenges of Chinese cross-border e-commerce companies and Kaspi Payment. By analyzing the current state of the China
Kazakhstan cross-border e-commerce market, as well as Kaspi Payment's functionality and application data, this paper summarizes key
collaboration models, including platform integration, payment interface integration, and localized settlement. The study finds that these col
laboration models significantly improve cross-border transaction efficiency, capital flow speed, and user payment experience, but also present
challenges such as currency settlement risks, policy and regulatory differences, and technical security. Therefore, this paper proposes innovat
ing and optimizing these collaboration models through technological optimization, business process improvement, service localization, and
policy coordination. These findings not only provide insights into payment strategies for Chinese cross-border e-commerce companies in the
Central Asian market but also offer practical guidance for promoting digital trade cooperation among countries along the Belt and Road.