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Research on the Propaganda Effect and Innovative Strategies of Popular Science Education Content Based on Short Video Platforms

Zixuan Xu

Abstract


Against the backdrop of ubiquitous mobile internet penetration and the nationwide implementation of the "National Science Literacy Initiative, " short video platforms have emerged as a pivotal arena for science communication. Grounded in the industry landscape of 2025-
2026, this study systematically examines the dissemination efficacy, impact mechanisms, and innovation pathways of science popularization
content on short video platforms. The research establishes a tripartite communication efficacy analysis framework encompassing "information
sources-content-audience, " while proposing innovative strategies that integrate topic optimization, narrative innovation, technological empowerment, and ethical regulation.

Keywords


Short videos; Science education; Communication efficacy; Knowledge transfer; Innovation strategies

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References


[1] Fan Yujing, et al. (2025). Research on Influencing Factors of Communication Effectiveness of Science Popularization Short Videos: A

Case Study of Bilibili. Master's Thesis, Jinan University.

[2] Wang Wulin et al. (2024). Research on the dissemination mechanism of health science popularization short videos. China Science Popularization Network.

[3] Shanghai Science and Technology Museum. (2025). "Nature in Your Pocket" Science Popularization Short Video Project Case Collection. China Science Popularization Network.

[4] Chen Changfeng, et al. (2024). Current Status, Challenges and Development Strategies of Short Video Science Popularization. School

of Journalism and Communication, Tsinghua University.

[5] General Office of China Association for Science and Technology. (2022). Guide to Popular Science Writing Topics (2022 Edition). Official Website of China Association for Science and Technology.




DOI: http://dx.doi.org/10.70711/neet.v4i6.9500

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