AI-Empowered "Integration of Basic and Professional English" Teaching Model in Business Schools
Abstract
English teaching in business schools (especially those focusing on shipping economics and management) faces prominent challenges, namely
the disconnection between basic English skills and professional application, and the lack of authentic business communication contexts
closely related to the shipping industry. These issues not only restrict the improvement of students' comprehensive English application ability
but also hinder the cultivation of compound business talents with cross-cultural communication capabilities, professional literacy, and industry
practice ability who can meet the needs of the maritime industry. This research and practice proposal, based on the educational and teaching reform project of Jiangsu Maritime Institute, focuses on constructing an AI-empowered "Integration of Basic and Professional English"
teaching model to address the aforementioned dilemmas. By leveraging AI technologies such as dynamic content generation, adaptive learning pathways, and immersive simulations, the proposal reconstructs the curriculum framework based on the "Three-Dimensional Integration"
model proposed by Li, M. & Chen, L. (2023) and builds the EconLingAI teaching platform with multiple functional modules tailored to the
shipping economic management major cluster[1].
Keywords
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[1] Li, M., & Chen, L. (2023). Reconstructing Business English Curriculum: The "Three-Dimensional Integration" Model Empowered by
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[2] Brown, T., & Lee, J. (2023). AI-Driven Adaptive Learning in Business English Education: A Case Study of Curriculum Integration.
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[3] Smith, K., & Jones, R. (2022). Immersive Simulations in Cross-Cultural Business Negotiation: The Role of Generative AI. International
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[4] OpenAI. (2023). GPT-4 Technical Report. OpenAI Blog. https://openai.com/research/gpt-4
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DOI: http://dx.doi.org/10.70711/neet.v4i6.9524
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