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Aigc Empowers Jingdezhen Ceramic Culture IP Development and Research on Digital Cultural and Creative Product Design

Xuan Lu, Xinxin Han

Abstract


Jingdezhen, as the Millennium ceramic capital, has a complete system of ceramic cultural resources with profound deposits, but at
present its cultural IP development and digital cultural and creative design are still facing some practical difficulties, such as insufficient digital integration of resources, limited creative transformation capacity and lagging brand construction. This research focuses on the construction
of a multimodal database of ceramic cultural resources using aigc technology, and the intelligent generation of IP image based on this, so as to
realize the development of IP brand and the design of digital cultural and creative products, and puts forward systematic coping strategies for
the challenges of shallow cultural expression, insufficient supply of professional data and fuzzy definition of knowledge property rights in the
application of technology.

Keywords


Aigc; Jingdezhen ceramics; Cultural IP; Digital cultural creation; Product design

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References


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DOI: http://dx.doi.org/10.70711/rcha.v4i8.10171

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