Research on the Construction Path of Brand Loyalty from the Perspective of Emotional Design: A Case Study of MUJI
Abstract
which MUJI's brand strategy centered on emotional design is particularly representative. It is worthy of in-depth discussion on how the three-layer theory of emotional design influences the formation mechanism of MUJI's brand loyalty and provides reference significance for similar
brands. This research adopts the questionnaire survey, comparative analysis, and semi-structured interviews to comprehensively analyze the
formation process of MUJI's brand loyalty, and conducts a systematic analysis combined with the three-layer theory of emotional design.
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DOI: http://dx.doi.org/10.70711/rcha.v4i8.10175
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