Discussion on the Design Path of Cartoon Image under Perspective of The IP Era

Abstract

Under the perspective of IP Era, the cartoon image design as the breakthrough point, carefully analyzes the connotation of IP
Era, clarifies the concept of cartoon image, and explores the characteristics of cartoon image design. Finally, combined with the famous IP
image cases, the feasible path of cartoon image design under the perspective of IP Era is summarized, and some suggestions are put forward, in order to provide reference for cartoon image designers and lead the dissemination of brand image and the development of IP trend.