Research on Innovative Paths for Improving the Dissemination Efficiency of Red Archive Short Videos
Abstract
Since the launch of the digitalization strategy for red archives, short video creation has completed the visual reconstruction of historical resources. The form of content presentation is disconnected from the cognitive characteristics of adolescents, and the effectiveness of
communication is continuously limited by a lack of emotional resonance and weak interaction mechanisms. Breaking through the traditional
narrative framework and reconstructing communication effectiveness has become a core issue - research focuses on cognitive adaptation,
emotional design, and group communication, exploring innovative paths for short videos. Establish a youth oriented knowledge transformation framework, develop a multimodal emotional resonance model, and create a social fission propagation matrix. Research provides a theoretical framework and practical paradigm for the digital inheritance of red culture, and achieves the goals of activating historical memory and
transmitting value in the context of new media.
communication is continuously limited by a lack of emotional resonance and weak interaction mechanisms. Breaking through the traditional
narrative framework and reconstructing communication effectiveness has become a core issue - research focuses on cognitive adaptation,
emotional design, and group communication, exploring innovative paths for short videos. Establish a youth oriented knowledge transformation framework, develop a multimodal emotional resonance model, and create a social fission propagation matrix. Research provides a theoretical framework and practical paradigm for the digital inheritance of red culture, and achieves the goals of activating historical memory and
transmitting value in the context of new media.
Keywords
Red Archive; Short video dissemination; Emotional design; Group psychology; Communication effectiveness
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PDFReferences
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DOI: http://dx.doi.org/10.70711/rcha.v2i12.6320
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