Research on International Communication Effects of Chinese Cultural Symbols from a Cross-cultural Communication Perspective
Abstract
The international communication of cultural symbols faces the dual challenges of cognitive differences and decoding barriers. Taking the Palace Museums cultural creation and the 24 solar terms as typical cases, this paper analyzes the modern transformation path and
cross-cultural adaptation strategy of traditional symbols, explores the synergy mechanism between mainstream media and new media platforms, and constructs an optimization system including dynamic monitoring and feedback iteration. The study proposes specific solutions such
as symbol screening quantitative model and hierarchical communication node construction, which provide practical references for improving
the effectiveness of Chinese culture international communication.
cross-cultural adaptation strategy of traditional symbols, explores the synergy mechanism between mainstream media and new media platforms, and constructs an optimization system including dynamic monitoring and feedback iteration. The study proposes specific solutions such
as symbol screening quantitative model and hierarchical communication node construction, which provide practical references for improving
the effectiveness of Chinese culture international communication.
Keywords
Cultural symbols; International communication; Cross-cultural adaptation; Digital communication; Effect evaluation
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[1] Feng Yueji, Zhao Wei. Reflections and Prospects on the Strategic Communication of National Cultural Symbols in the Context of Chinese Modernization[J]. Journal of Shanghai Academy of Socialism, 2025, (01): 37-48.
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DOI: http://dx.doi.org/10.70711/rcha.v3i4.7299
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