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Geological and Mining Engineering

Geological and Mining Engineering (GME), published by Scineer Publishing PTE. LTD, is an open-access journal. GME is devoted to publish geological and mining engineering related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on geological and mining engineering throughout the world. GME welcomes all original

ISSN: 3029-1887(P)
3029-2034(O)

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Food Safety and Quality


Food Safety and Quality (FSQ), published by Scineer Publishing PTE. LTD, is an open-access journal. FSQ is devoted to publish food safety and quality related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on food safety and quality throughout the world. FSQ welcomes all original manuscripts that do not be published in any other journals.

ISSN: 3029-2115(P)
3029-2123(O)

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Hydraulic Engineering and Power Research

Hydraulic Engineering and Power Research (HEPR), published by Scineer Publishing PTE. LTD, is an open-access journal. HEPR is devoted to publish hydraulic engineering and power related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on hydraulic engineering and power throughout the world. HEPR welcomes all original manuscripts that do not be published in any other journals.Â

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    ISSN: 3029-2158(P)
         3029-2166(O)

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Medical and Health Research

Medical and Health Research (MHR), published by Scineer Publishing PTE. LTD, is an open-access journal. MHR is devoted to publish medicine related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on medicine throughout the world. MHR welcomes all original manuscripts that do not be published in any other journals.Â

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    ISSN: 3029-2190(P)
         3029-2204(O)

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Practical Medical Research

Practical Medical Research (PMR), published by Scineer Publishing PTE. LTD, is an open-access journal. PMR is devoted to publish medicine related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on medicine throughout the world. PMR welcomes all original manuscripts that do not be published in any other journals.Â


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    ISSN: 3029-2085(P)
          3029-2093(O)

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Forum on Research and Innovation Management

Forum on Research and Innovation Management (FRIM), published by Scineer Publishing PTE. LTD, is an open-access journal. FRIM is devoted to publish research and innovation management related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on research and innovation management throughout the world. FRIM welcomes all original manuscripts that do not be published in any other journals.Â

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    ISSN: 3029-1933(P)
         3029-1984(O)

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Construction Safety Technology and Management

Construction Safety Technology and Management (CSTM), published by Scineer Publishing PTE. LTD, is an open-access journal. CSTM is devoted to publish construction safety technology and management related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on construction safety technology and management throughout the world. CSTM welcomes all original manuscripts that do not be published in any other journals.Â

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     ISSN: 3029-2069(P)
           3029-2077(O)

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Industrial Technology Research

Industrial Technology Research (ITR), published by Scineer Publishing PTE. LTD, is an open-access journal. ITR is devoted to publish industrial technology related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on industrial technology throughout the world. ITR welcomes all original manuscripts that do not be published in any other journals.

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    ISSN: 3029-1895(P)
          3029-2026(O)

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Environmental Protection and Health

Environmental Protection and Health (EPH), published by Scineer Publishing PTE. LTD, is an open-access journal. EPH is devoted to publish environmental protection and health related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on environmental protection and health throughout the world. EPH welcomes all original manuscripts that do not be published in any other journals.Â

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    ISSN: 3029-1909(P)
         3029-2018(O)

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Artificial Intelligence Technology Research

Artificial Intelligence Technology Research (AITR), published by Scineer Publishing PTE. LTD, is an open-access journal. AITR is devoted to publish artificial intelligence technology related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on artificial intelligence technology throughout the world. AITR welcomes all original manuscripts that do not be published in any other journals.Â

    ISSN: 3029-1968(O)
         3029-195X(P)
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Curriculum Learning and Exploration

Curriculum Learning and Exploration (CLE), published by Scineer Publishing PTE. LTD, is an open-access journal. CLE is devoted to publish curriculum related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on curriculum throughout the world. CLE welcomes all original manuscripts that do not be published in any other journals.Â

    ISSN: 3029-1976(O)
         3029-1941(P)
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Evaluation of Educational Research

Evaluation of Educational Research (EER), published by Scineer Publishing PTE. LTD, is an open-access journal. EER is devoted to publish education related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on education throughout the world. EER welcomes all original manuscripts that do not be published in any other journals.

    ISSN: 3029-1992(O)
         3029-1925(P)
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World Education Forum

World Education Forum (WEF), published by Scineer Publishing PTE. LTD, is an open-access journal. WEF is devoted to publish education related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on education throughout the world. WEF welcomes all original manuscripts that do not be published in any other journals.

    ISSN: 3029-214X(O)
         3029-2131(P)

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New Explorations in Education and Teaching

New Explorations in Education and Teaching (NEET), published by Scineer Publishing PTE. LTD, is an open-access journal. NEET is devoted to publish education related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on education throughout the world. NEET welcomes all original manuscripts that do not be published in any other journals.Â

    ISSN: 3029-200X(O)
         3029-1917(P)

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Modern Economic Management Forum

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Modern Economic Management Forum (MEMF), published by Scineer Publishing PTE. LTD, is an open-access journal. MEMF is devoted to publish modern economic management related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on economic management throughout the world. MEMF welcomes all original manuscripts that do not be published in any other journals.Â
    ISSN: 3029-2182(O)
         3029-2174(P)

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Research and Commentary on Humanities and Arts

Research and Commentary on Humanities and Arts (RCHA), published by Scineer Publishing PTE. LTD, is an open-access journal. RCHA is devoted to publish humanities and arts related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on humanities and arts throughout the world. RCHA welcomes all original manuscripts that do not be published in any other journals.Â

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      ISSN: 3029-2050(O)
           3029-2042(P)

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The Integration and Development of Traditional and Emerging Media in the New Media Era

Hao Guo

Abstract


In the new media era, the rapid advancement of digital technology and the widespread use of the internet have profoundly reshaped
the media landscape. Traditional media, such as newspapers, television, and radio, are no longer the sole sources of information. Instead, they
coexist and compete with emerging media platforms that emphasize interactivity, immediacy, and personalization. This paper explores the
integration paths and development trends between traditional and emerging media, focusing on how traditional media organizations adapt to
the digital transformation through technological innovation, content convergence, and audience engagement strategies. It also analyzes the
challenges of information overload, credibility crises, and profit model reconstruction in the convergence process. Finally, the study argues
that deep integration based on content innovation, cross-platform collaboration, and data-driven strategies will be the key to sustainable media
development in the digital age.

Keywords


New Media Era; Traditional Media; Media Convergence; Digital Transformation; Content Innovation; Audience Engagement

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References


[1] Castells, M. (2006). The Rise of the Network Society (Z. Xia, Trans.). Beijing: Social Sciences Academic Press.

[2] Fang, X., Yan, F., & Zhong, X. (2020). The end of mass communication and the rise of digital communication: From the cathedral to the

marketplace paradigm shift. Modern Communication (Journal of Communication University of China), 42(7), 132–146.

[3] Liao, X. (2020). From media convergence to converged media: The choice and path for television professionals. Modern Communication (Journal of Communication University of China), 42(1), 1–7.

[4] Manovich, L. (2020). The Language of New Media (C. Lin, Trans.). Guiyang: Guizhou People's Publishing House.

[5] Negroponte, N. (1995). Being Digital. London: Hodder and Stoughton.

[6] Zhang, C., & Zhang, H. (2022). The reverse convergence logic and new communication ecology of Internet platform media. Modern

Communication (Journal of Communication University of China), 44(2), 154–161.

[7] Zhu, J. (2021). Actor networks in emerging fields: Innovative mechanisms of traditional media convergence. Modern Communication

(Journal of Communication University of China), 43(12), 49–56.




DOI: http://dx.doi.org/10.70711/rcha.v3i9.8155

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