The Effect of Music Festival Experience on Revisit Intention: 
An Empirical Study of the Multidimensional Mediating 
Effects of Place Attachment

Yingjie Liu*; Xinyi Mao; Yidan Zhu

doi:10.70711/rcha.v4i1.8884

The Effect of Music Festival Experience on Revisit Intention: An Empirical Study of the Multidimensional Mediating Effects of Place Attachment

Yingjie Liu*, Xinyi Mao, Yidan Zhu

Abstract

This study examines how music festival experiences affect revisit intention through place attachment mediation. Survey and PLSSEM analysis finds separation experience most strongly fosters place attachment, proposing a cognitive-affective dual-path model.

Keywords

Music Festival Experience; Place Attachment; Revisit Intention; Festival Tourism

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References

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DOI: http://dx.doi.org/10.70711/rcha.v4i1.8884

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