Content Production and Presentation of Chinese Mobile News on Social Media Facebook -- A Case Study of CCTV, People's Daily, and New China TV Accounts
Abstract
TV on the Facebook platform, with the aim of examining the content production and presentation of Chinese mobile news on overseas social
media platforms. The findings reveal that: soft news dominates the external communication of the three media accounts, while hard news is
relatively limited; cultural and geographical news accounts for the largest proportion, whereas current affairs and international news are less
represented; posts combining images and text are the most common format, followed by text-video combinations, while purely textual, purely
visual, and mixed image-text-video formats are comparatively rare; most news items are short in length, with fewer long-form reports; and the
primary source of news content is original reporting.
Keywords
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DOI: http://dx.doi.org/10.70711/rcha.v4i4.9559
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